Noor-Arfa Melaka Batik House (MBH)
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The purpose of this proposal is to earn financial fund in order to build a Malacca Batek House (MBH) that will soon being generate as a TOURISM destination in Malacca especially. Moreover, in the meantime can market the products related to local craft. This Malacca Batek House will act as an ‘umbrella’ to all the entrepreneur and manufacturer of craft product in Malacca, Negeri Sembilan and Kuala Lumpur as well. The main focus at MBH is to help motivating the development of craft entrepreneur that have power to influence and capability to supply high quality product that can compete in the market place. The financial fund can be use to build a administration center, sales and exhibition center, tourism information center kiosk of batik, ‘songket’ under one roof. MBH is built with the purpose as a tourism destination where variety of high quality craft product can be exhibit in Malacca and west coast generally.
Noor Arfa Batek Sdn. Bhd. has the ability to act as a chief manager of the MBH. Other than that, Noor Arfa has the vision of pioneer of manufacturer and distributor batik products in Malaysia, whereas its motto is “excellence and exclusive of batik”. The firm belongs to a Bumiputera, the biggest ownership and manufacturer of batik products and well known in Malaysia. The pioneer has a few marketing chain in several ASEAN countries, Middle East countries and Europe.
2.0 UNITED MARKETING STRATEGY
Objective and Strategy
The marketing objective of Malacca Batek House is to increase the total sales of product based on batik RM200,000 thousand per month, and increase the awareness of products brand with the increase of sales promotion thoughts the times.
The strategy to achieve the objective is to build business cooperation with tourism agencies, hotels, and wholesaler that is active and contribute to the revenue of the Malacca Batek House. In this way, tourism can get to know the more information and excited news about the united Malacca Batek House production.
Other than the cooperation with this above agencies, Malacca Batek House’s marketing management can host promotion continuous. Below are the strategies that can be use:
a) Prepare a full marketing programmed to market all the batik products. Activities such as sales promotion and direct marketing can be done aggressively to assure local batik making are acceptable and known.
b) Control and balancing the quality and price demand with the supply of the batik product in Malacca and west coast.
c) Attract customer and tourist by providing comfortable sales space, recreational place, facilities amenity such as toilet, spacious parking lot for car and buses, and variety sales kiosk under one roof. This is provided added value to customer and visitor.
d) Providing free consultancy services to customer that wish to have more information about certain product especially to the tourist.
3.0 PRODUCT AND SERVICES
Product and services are supply according to their categories. Malacca Batek house might be having the same goal as the Noor Arfa Craft Complex in Terengganu concentrate on retailing and wholesale.
The services that will be provided include accepting order and sales after services. Tourism information centre and services also will be provided to the tourists visiting the Malacca Batek House. MBH will also come out will the fully facility services such as food court, toilet, R&R side and mosque which to satisfy the need of the customers.
Batik’s product will be divided into such categories. Below is the product list according to their importance:
4.0 BUSINESS ACTIVITIES
Batik industry must be united in order to build local craft heritage image, where more systematic and manageable, to accompany the government policy to see the prestige of Malaysia’s product image protected and know all over the world. The need of Malacca Batek House is, it can unite all the entrepreneur of batik under one roof. With a good management and systematic central, it can turn MBH into a dynamic batik center.
Traditionally, batik entrepreneur likes to act individually. This system is not suitable anymore in this century. In the new area, it needs a body that can manage them, professionally whether to smooth the marketing, promotion and much more. Therefore, it is needs for Malacca Batek House furnishes with all infrastructure amenities and other support thus will bring up the best for the local entrepreneur.
The unification of small entrepreneurship under one management and the development of batik industry create more efficient and effective marketing and management dimension. New strategic infrastructure under one management can boost the sales, as the business space has been enlarging and comfortable. With this facilities rashness, its can increase the value of socio-economy of the state by existing more business and job opportunities to the local residents.
Malacca Batek House is expecting to encourage of young entrepreneurs in the batik industry whilst increase the capability of the entrepreneurs in the market’s batik products more competently. The growth of young entrepreneurs can help to preserve the heritage of traditional Malay’s batik hand making. The exact skills of each entrepreneur can be unite and share among each other in Malacca Batek House. This can also enable the batik products can be obtainable continuous thoughts the year.
With variety of batik products, it is estimated can catch the attention of interest of foreigner and local tourist to the Malacca Batek House. In fact, it has the facility amenity that can capture the heart of visitors to stop by. Expected the Malacca Batek House will be able to be one of an interesting tourism destination in Malacca besides the other places.
The management of Malacca Batek House as the pioneer is going to lead the Batek House. This MBH will provides more than 200 items of batik products that will be market in Malaysia and over the world. There are such categories of products that will be provided of MBH.
Business activities in Malacca Batek House as below:
a) Administrative Centre
When the small entrepreneurs united in one place, it is need for mote systematic management. As we proposed, the administrative center will be located in the main gate of Malacca Batek House. This will enable the customers to meet the administration staff or for business relations. Efficient, systematic and good structure administration center willpower creates a comfortable and provides good facilities to the customer and the employees.
b) Showroom
As stated before, the main objectives of Malacca Batek House is to market and promote local batik product to the people all around the world. In the showroom, all batik manufacturers from the west coast can exhibit their products here. Customer can have a look at the product and buy it directly from the showroom. On the other hand, showroom also will give the opportunities for the customers to put an order directly with the owner for certain product if they are interest in their own design such as the clothing, garments, and so on and so forth. Showroom display of MBH might be the same with the Noor Arfa Craft Complex in Terengganu. This will illustrate the identity of the pioneer business under chief manager of Noor Arfa Batek Sdn Bhd.
c) Tourism Information Centre
MBH will also come out with the information centre for tourists. This will help the tourists to get as much comprehension and knowledge during their time of visiting. Other than that, MBH will provide employees well in communication either in Malay language or English language. This is a vital to provide extensive information especially to tourist and local customers as well. With the good knowledge, it will enable them to get more information about the batik product that they wish to buy.
d) Recreational park
Recreational Park such as children playground, fish pond can be build at the Malacca Batek House. Besides providing spaces for business and commerce, we are planning to build a recreational park for the customer came with their family. This park can meet their demands to have happy times with their family members.
e) Food Court and West Coast Kiosk
Food court and west coast kiosk will be one of the interesting places for the customers and tourists. The food court might be selling Malacca and west coast food that will attract the tourist especially in trying local dishes.
